The real numbers. 0.5% average response and £2.90 back per £1 from the DMA Door Drop Report 2025, plus the full cost of printing and distributing 5,000 A5 leaflets.
Five times the menus for £25.80 more looks obvious, until your prices change and the rest of the box is waste. How to match the run to how long your prices will hold.
A print ready menu file is a 300 dpi CMYK PDF with 3mm bleed and crop marks. What each spec means, what goes wrong without it, and what to do if you have no file at all.
What GSM means, which stock suits a door drop and which suits a sit-in menu, and why reprinting on 130 GSM gloss is often cheaper than laminating.